the rider and the elephant

Lets evaluate the analogy of the Rider and the elephant when making lasting behavioral changes.

This theory, originally coined by psychologist Jonathan Haidt, was created while studying behavioral change. He argues that we have 2 minds. The rational, conscious, verbal mind, ‘the rider’, and the unconscious, emotional mind, ‘ the elephant’. The rider is in control only about 1–5% of the time by various estimates and the elephant, in contrast is driving decisions 95–99% of the time.